Marketing Tactics

A new e-commerce marketplace incentivizes customers for promoting its brands on social media.

Tis (almost) the season for holiday shopping.

David’s Bridal has added a marketing veteran to its C-suite who will lead its event planning platform.

Amazon is providing a wide range of new AI-based solutions that will assist sellers participating in its online marketplace perform tasks across the enterprise.

Early demand for ghouls, ghosts and other Halloween items continues to grow.

A veteran Nike executive is returning to take the reins of the athletic footwear and apparel giant.

Whole Foods Market has unveiled its new retail concept, called Whole Foods Market Daily Shop, with a store in New York City.

The lower-priced, more trend-driven sister brand of Japanese apparel giant Uniqlo has opened its first permanent store outside of Asia — a flagship in New York City.