The benefits of take-back programs are…
A new survey reveals how consumers view retailer take-back initiatives that let them trade in old products to reduce waste.
According to a new YouGov survey of U.S. adults, approximately 18% of respondents have participated in take-back programs, such as the recent Target denim “take back” event that provided customers a discount code in exchange for bringing in used denim products for recycling. This figure rises to 30% among 18-34-year-old respondents.
The most common benefits respondents associate with take-back programs is reducing waste (46%) and helping the environment (40%). More than one-in-four (27%) value the potential for discounts or rewards, while 23% cite convenience factors like drop-off or home pickup.
Looking at differences among age demographics, respondents aged 35-54 are the most likely to view take-back programs as a way to reduce waste, with 51% holding this view. And while 46% of 18-34-year-old respondents are interested in the potential benefit of reducing waste, discounts or rewards (36%) are also popular perks of these programs.
Half of respondents are either very likely (16%) or somewhat likely (34%) to support brands involved with take-back programs. However, 31% indicated they don't know whether they would support a brand based on its take-back initiatives.
Deterring factors
Respondents indicated there are several factors that can deter them from participating in take-back efforts. Lack of awareness (37%), inconvenience of returning items (35%), and limited options for return locations (35%) were the leading barriers.
Desired improvements in take-back programs
Respondents also identified several areas where they would like to see improvements in take-back initiatives. Increased convenience tops the list, with 34% of respondents asking for more accessible return locations.
Clearer information about how the programs work (32%), incentives or rewards (31%) and increased awareness of the programs (31%) were also among the leading desired improvements.
Other suggested improvements included enhanced transparency regarding the environmental impact (20%) and more frequent or larger-scale take-back events (18%).
[READ MORE: Study: Several countries outrank U.S. consumers with sustainability concern]
This study was conducted online from Aug. 23-26, 2024, with a nationally representative sample of 1,249 adults in the U.S. aged 18 years and older, using a questionnaire designed by YouGov. Data figures have been weighted by age, gender, education, social grade and region to be representative of all adults.
