Abercrombie & Fitch expanding global footprint through wholesale deal

Shoppers in select foreign markets have a new way to purchase goods from Abercrombie & Fitch.



The retailer on Wednesday announced a wholesale agreement with Zalando SE, a Germany-based online retailer that carries more than 150,000 styles from some 1,500 brands for women, men and kids and counts more than 18 million active customers. Beginning this week, Zalando will start selling Abercrombie & Fitch, Hollister and abercrombie kids products through its online stores in the 15 European markets it serves.



"As Europe's leading online platform for fashion, we are confident Zalando will enhance the value of all of our brands and this business will accompany our strong store and digital presence already established in the region," said Fran Horowitz, president and chief merchandising officer of Abercrombie & Fitch Co.



Moritz Hahn, senior VP category management and markets of Zalando stated: "Abercrombie & Fitch Co. brings three iconic brands to our business, thus, adds great value to our assortment offering. By entering into partnerships like this, we allow our consumers access to international brands, generate an enhanced offer and make online shopping more inspiring across Europe."