Innovative concept changes things up at Santa Monica Place

Out with the old, in with the new at Macerich’s Santa Monica Place, in Santa Monica, California.



WithMe, an interactive brick-and-mortar shopping experience that features limited runs of traditional and pure-play retail brands, has opened three new fashion pop-ups in its flagship space at the mall.



The three new concepts debuting at WithMe are The Original Retro Brand, which recreates vintage apparel with classic logos from the past and present; Hot-As-Hell, a women’s lifestyle brand offering swimwear, lingerie and beach lifestyle apparel; and good hYOUman, a lifestyle brand that aspires to change the world by sharing stories and doing “good.”



The new pop-ups replace WithMe’s original Santa Monica Place tenant, a nearly 8,000-sq.-ft. two-level temporary “smart showroom” for department store retailer Century 21, which had a six-week run.



WithMe designs builds and leases short-term omnichannel retail stores. It offers brands a complete tech-driven store solution, including fixtures, POS systems and signage.