Marketing Tactics

L Brands, operator of Victoria's Secret and Bath & Body Works, posted a better-than-expected 3% increase in same-store sales for September.      The retailer’s results were fueled by a 9% increase in comp sales at its Bath & Body Works brand. L Brands’ net sales rose 6% to $919.9 million in September.   The handful of other retailers who still report same-store sales did not fare so well.  

Founded by Don and Barbara Brinkerhoff nearly a half century ago, Lifescapes International made its bones as an architectural landscaping firm on the Vegas Strip, where it created the fire show at The Mirage and the water show at the Bellagio. What the founding couple learned in Vegas, their daughter, Julie Brinkerhoff-Jacobs, now applies to retail and lifestyle centers like Triple Five’s American Dream and Rockefeller Center’s Channel Gardens.

To create meaningful experiences, retailers should take a page from the menu

At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.

Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.

With the physical store now widely acknowledged as a critical touchpoint in a customer’s omnichannel shopping journey, many retailers spent the summer opening new prototypes and formats.

Here are three that are still generating buzz:

Sephora

Sephora’s new outpost on Chicago’s Michigan Avenue makes buying makeup and other beauty products an interactive experience.

It’s that time of the year again — specifically, time for the holiday forecasts to start pouring in.

Let’s start with the good news. Early reports are calling for a solid season, with Deloitte predicting a 3.6% to 4% increase in total retail sales over last year.

As for the upcoming presidential election, it may be a temporary distraction in the early part of the holiday shopping season, but it’s not expected to have a negative impact on total sales. In fact, if past years are any indication, retailers may even benefit from a pickup in postelection consumer spending.

The Retail Industry Leaders Association (RILA) is merging its sustainability-focused conference with Sustainable Brands.     Beginning in 2017, the two will produce a single conference together than includes a retail-specific program track, in addition to Sustainable Brands’ usual program, which covers sustainability-led brand innovation across multiple consumer-facing industries.  

Move over Black Friday.   The biggest shopping day in terms of holiday sales is expected to be Friday, Dec. 23, while the biggest day in terms of store traffic is expected to be Saturday, Dec. 17, according to RetailNext Inc. (See lists at end of story.) It’s the first time in many years that Black Friday failed to top either of the lists.    

Bed Bath & Beyond is taking a loyalty lesson from Amazon.com.   The chain, which is synonymous with blanketing its customer base with ubiquitous $5 off and 20% off discount coupons, is beta testing a paid membership-based loyalty program that rewards participating customers with exclusive benefits online and in-store.   

In a bold stand, Mall of America will be closed on turkey day this year.     The mall, located in Bloomington, Minnesota, has been open for business on the holiday for the past four years. The 5.6 million-sq.-ft. mall has more than 520 stores and restaurants, and a number of attractions.      “In years past we’ve all rallied together to answer the call for 24/7 shopper access that the Thanksgiving/Black Friday weekend brings.”   

CallisonRTKL is expanding the services it offers to retailers around the world.    The company is adding visual merchandising services to its current lineup of retail services, which include architecture, store planning and design, brand strategy and environmental graphic design.    “Visual Merchandising is more important than ever in the retail environment,” said Ignaz Gorischek, VP, CallisonRTKL, who will lead the visual merchandising team.