Marketing Tactics

A discounter is on the hunt for innovative start-ups for two separate programs.

Boden, the 27-year British cataloger and online retailer, has entered into an exclusive partnership with Nordstrom.

Helzberg Diamonds has a new marketing chief.

Bachrach is winding down its business — for good.

eBay is giving online rival Amazon a run for money when it comes to attracting more budget-conscious shoppers.

Target is getting ready to launch yet another exclusive partnership, this time with a British heritage brand that was founded in 1856 and whose popularity has exploded in recent years.

Gap on Thursday reported sales and earnings that beat analysts’ forecasts, fueled by another strong performance at its Old Navy division.

Retailers are not only increasing their marketing spend, they are spreading the budget almost evenly across all marketing channels, including social, mobile and display.