Off-pricer to make Sunshine State debut

Century 21 is expanding into a new market.



The New York City-based off-price retailer will open its 12th store to date, and first in the state of Florida, at Sawgrass Mills, in Sunrise. The 85,000-sq.-ft. store will open on Dec. 16.



The Florida location will feature the retailer’s C21-On-1 Stylist Program, providing shoppers with the opportunity to book a free one-on-one appointment with a fashion stylist.



In recent years, Century 21 has experienced expanded growth with the opening of three additional stores (Philadelphia, Green Acres and City Point). Additionally, Century 21 Department Store experimented this summer with a pop-up venture in Santa Monica, California.



In line with its expansion, Century 21 continues to develop its e-commerce platform and recently launched its first credit card in partnership with Alliance Data's card services business.