Luxury home décor brand to open experiential store

Frontgate is looking to create a unique shopping experience at its new location in Dallas.



Designed by Cincinnati-based FRCH Design Worldwide, the 22,000-sq.-ft. store will be located at Legacy West, a luxury retail development in Plano, Texas.



Frontgate reaches most shoppers through its catalogs and website. The also company operates a handful of brick-and-mortar locations.



"This concept store will be a truly unique showcase for our brand as well as a shopping experience for our consumers," said Jenn Reeves, head of brand marketing for Frontgate, which is part of HSN. "We're bringing the brand to life in a 360-degree environment, allowing our consumers to interact with our products in a comfortable space that makes them feel at home.”



The store will offer a place for customers to relax with refreshments and gourmet bites. The welcoming experience will allow customers to slow down and interact with designers and lifestyle experts, while planning their home decor and gatherings. A 2,500-sq.ft. patio showcase space will provide an open-air environment for shopping and bringing the party outdoors.