Marketing Tactics

Advisors to retail real estate investors these days all seem to be whispering: “Invest only in A centers in A markets, don’t gamble on secondary and tertiary markets.”

Patagonia is making a big statement about climate change — one with $10 million attached to it.

The unique qualities of locale must be made even more compelling for experience-hungry consumers.

U.K. retailer Selfridges continues to push the envelope of department-store retailing.

On the surface, this looks to be a rather disappointing set of results from Abercrombie & Fitch.

Walmart is getting ready to throw a party for one of the most popular online video games in the world.

Express reported a strong third quarter, but it sounded a warning note about the holiday quarter and revised its earnings and sales outlook downward amid “challenging traffic” and a “highly promotional” apparel environment.

Amazon is doubling down on national TV ads even as Walmart and Target are cutting back.