Trending Stores: Story, New York City

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Trending Stores: Story, New York City

11/10/2017
The holidays can be a circus. And Story — the retail outpost in downtown Manhattan that reinvents itself every couple of months — has taken that sentiment to heart for its latest transformation.

The store has been revamped to offer a "something for everyone" gift shop experience inspired by the upcoming movie release, The Greatest Showman, which celebrates the life of P.T. Barnum. Designed by David Stark, Story now offers a circus-themed fantasyland, complete with a marquee sign lit with GE's new vintage-inspired LED bulbs.

More than 2,000 items are featured, including an eclectic mix of The Greatest Showman licensed products, created in collaboration with a variety of partners. A variety of brands are featured, including West Elm, Sugarfina, and Samsung to name just a few.

Starting on Nov. 23 and ending on Dec. 23, local food truck will be on hand serving up an a la carte menu compliments of Story.

The holiday installation will be up at Story until Jan. 1.