Marketing Tactics

According to a report in the Wall Street Journal, Eddie Lampert has managed to avoid the liquidation of Sears after sweetening his bid for the ailing chain.

Retail is not going away.

A host of new brands and business models have carved out market share from long-standing players – those focusing on a more direct to consumer model are at the forefront of this.

When it comes to choosing in-store shopping over online, a store’s atmosphere is key.

Kraft is stepping up to help government workers who have been out of work for more than three weeks due to the government shutdown.

L'Occitane International S.A. has made a big bit on a luxury British skincare brand in what it is its largest acquisition to date.

CVS Health is launching an expansive community healthy initiative on the heels of its completed acquisition of health insurer Aetna.

Men are shopping more frequently in-store and online than women according to a new report by First Insight.