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12/05/2017

Old Navy more important than ever to Gap Inc.

The value-driven division of Gap Inc. has evolved into the company's growth engine, reported Glossy.com. Analysts predict the division will hit $10 billion in sales in the next few years. (According to 1010data, Old Navy is responsible for 75% of Gap Inc.’s annual profits.)

“Old Navy, for its part, is an amazing engine for growth,” Sebastian DiGrande, executive VP of strategy and chief customer officer at Gap, said in the Glossy.com report. “It has incredibly broad appeal to the American consumer. Yes, it is a value brand, but value is very broadly defined. It has attractive pricing, but it’s also the quality and style of the product, the fun experience and the focus on family that [resonates with] the customer.”

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