Marketing Tactics

McDonald’s is reportedly shaking up its global marketing management structure.

Ice cream fans should be happy with Krispy Kreme’s plans for store growth.

Staples Inc. is continuing its repositioning as a provider of “worklife” products and services with a multimedia platform including a new quarterly magazine and events.

Teachers dread the end of summer vacation as much as kids, but a new Walgreens initiative is providing educators support for the new school year.

American consumers are ramping up their spending, just in time for the critical back-to-school season.

Target is making kids’ Halloween costumes more inclusive and adaptive than ever.

A motion-based, 4D virtual reality adventure honoring the 50th anniversary of the Apollo 11 mission launch is making its New York debut at Empire Outlets.

One of Nike’s most popular Japanese doors, Nike Harajuku, in Tokyo, has reopened after a remodel that resulted in an expanded layout and enhanced services similar to the recent refitting of NikeTown London.