Sephora partners to give shoppers rides to its stores during Prime Day event
Sephora is taking on Prime Day by teaming up to offer shoppers a ride to its stores in select U.S. cities.
Sephora U.S. has announced its first-ever “Delivered to Beauty” activation, in partnership with Lyft Media. From July 7-10, the beauty retailer is offering Lyft ride credits (up to $20 off) to shoppers in New York City, Los Angeles, San Francisco, Chicago and Seattle, enabling the shoppers to be "delivered" to a participating Sephora location.
Once they arrival in the store, shoppers can receive guidance from Sephora's beauty advisors, along with a personalized “skin scan,” exclusive product sampling and $10 off any order (over $50) at checkout.
The activation is part of Sephora’s new "Get Beauty from People Who Get Beauty" campaign, which aims to showcase the value of “trusted and personalized expertise provided by Sephora.”
Agency partners for the event include Digitas and Le Truc from Publicis Groupe.
“We know that people today highly value in-person experiences when they’re shopping for prestige beauty,” said Zena Arnold, chief marketing officer, Sephora U.S. “They’re looking for human connection and an expert-guided shopping journey, unique to their needs and goals. This exciting partnership with Lyft – and our campaign at-large – celebrates the magic of the Sephora shopping experience, unlike any other, and all that our shoppers have come to know, love, and expect from us.”
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As part of the activation, which was developed in partnership with Lyft Media, select vehicles will be custom wrapped with Sephora branding, transforming the journey into an extension of the beauty experience itself, the company said.
"At Lyft, we want to connect people with the places they love, and our partnership with Sephora really leans into that,” said Suzie Reider, executive VP of Lyft Media and Business. “It's a natural collaboration: a rider steps out of their Lyft, transported by a driver who knows their way around their communities, and enters Sephora's best-in-class shopping experience that offers expert guidance, too.”
Sephora operates more than 600 stores across the Americas, as well as more than 850 store-in-store locations in the U.S. via a long-term strategic partnership with Kohl’s. It operates more than 3,200 stores worldwide.
