Marketing Tactics

Starbucks Coffee Company is accelerating its supplier diversity efforts and as part of the expansion of efforts to advance racial and social equity.

1-800-Flowers.com is expanding its experiential offerings.

The Saks luxury e-commerce platform is teaming up with a number of major brands for its new Game Day assortment.

Babies “R” Us is entering the largest country in South America.

Retail sales in December closed out the year on a high note.

Many consumers plan to spend money to help stay on track with their New Year’s resolutions.

Retailers will be active in “Web 3.0” technologies such as metaverse, NFTs, and cryptocurrency in 2022.

Pop superstar and fashion and beauty mogul Rihanna is taking her billion-dollar lingerie brand to physical retail.