Check out Target’s new marketing campaign

Target Corp. has debuted a new, inclusive marketing campaign whose tagline is “What we value most shouldn’t cost more.” 

The first spot appeared during the season finale of 'This is Us' on May 25. Starting May 30, the campaign will be features across video, social, print and more. The retailer said the new tagline is a fresh representation of its brand promise, “Expect More. Pay Less.”

“We’ll expand our impact over time by continuing to roll out fresh new creative, and this body of work will serve as the foundation for more inspirational marketing from Target going forward,” said Cara Sylvester, Target’s chief marketing and digital officer in a Q&A on the company’s website. Sylvester, who joined Target in 2007, was promoted to the role in February 2021. 

For the full Q&A, click here.