The 2021 edition of Amazon Prime Day will reportedly coincide with the beginning of summer.
According to Pymnts coverage of an initial report from Bloomberg, Amazon sources and documents indicate that Prime Day 2021 will be held Monday , June 21 – Tuesday, June 22. Amazon has reportedly notified employees of the date but asked them to not publicly disclose the information. Amazon previously confirmed the event will be held during the second quarter of 2021, which ends June 30.
Initially launched as an annual online sales extravaganza in 2015, Prime Day was held in July every year from 2015-2019. In 2020, Amazon postponed Prime Day until October due to the COVID-19 pandemic.
Amazon typically does not release specific overall sales figures for Prime Day, but analysis from Digital Commerce 360 shows that in the 19 countries (including the U.S., U.K., and Canada) where Amazon holds Prime Day, the e-tail giant generated $10.4 billion in sales during the most recent edition of Prime Day.
Amazon has not publicly responded to Bloomberg’s report.