Winn-Dixie promotes senior director to vp, Neighborhood Marketing

JACKSONVILLE, Fla. Winn-Dixie has announced the promotion of Jim Carrado to vp, Neighborhood Marketing from senior director of Neighborhood Merchandising. He will be responsible for executing strategies centered on Hispanic, urban and affluent clusters and will work closely with all areas of the business, including merchandising, marketing and operations. Carrado will continue to report directly to Dan Portnoy, senior vp and chief merchandising and marketing officer.

In his previous position of senior director, Carrado orchestrated the fixture plan development and product merchandising plans for all remodeled stores. He also developed the company’s new product implementation strategy and created and implemented the clustering process and framework for neighborhood merchandising.

Prior to joining Winn-Dixie in 2003, Carrado worked for Spartan Stores. Before that, he worked at Ralph’s Supermarkets for 14 years and later served as vp of merchandising at Sutton Place Gourmet.