Lyons to promote new 'healthy' toothpaste for Crest

CINCINNATI Crest has teamed up with celebrity fitness trainer Kim Lyons to promote its new Healthy Radiance toothpaste system. In addition, visitors to Crest.com can take a fitness quiz and get tips from Lyons about how to achieve their fitness goals.

"I partnered with Crest to launch new Crest Healthy Radiance toothpaste system to show how effortless it is to achieve outer beauty via health from within. I often tell my clients that it can take a long time to see major changes in their weight and appearance, so it is important to stay motivated by adopting smaller, easy habits, such as improving their smiles, that give them the reward of feeling healthy and beautiful along the way," says Lyons.