Winn-Dixie Promotes Neighborhood Marketing Exec

Jacksonville, Fla. Winn-Dixie Stores announced the promotion of Jim Carrado to VP, neighborhood marketing. In this new role, he will be responsible for executing strategies centered on Hispanic, urban and affluent customer-clusters.

Carrado will also work closely with all areas of the business, including merchandising, marketing and operations, to build and oversee a multi-functional team that maintains a strong focus on the company’s neighborhood marketing initiative.

In his previous position of senior director of neighborhood merchandising for Winn-Dixie, Carrado orchestrated the fixture-plan development and product-merchandising plans for all remodeled stores.