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Marketing Tactics

  • Parago research forecasts record-breaking rebating this holiday season

    Lewisville, Texas -- Consumers can expect a record-breaking availability of rebates this holiday shopping season, according to Parago, a leading provider of reward programs.

    With 2010 rebate performance to-date at blockbuster levels, (Parago has seen a more than 20% increase over the same time last year) more companies are rebating and more products are being sold with robust rebate offers. This momentum of great deals will carry through the holiday season, with more offers and rebate promotions being marketed than previous seasons.

  • SolutionSet to provide Performance Bicycle with database management, catalog marketing services

    San Francisco -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company nationwide, announced it has been selected by Performance Bicycle to be its direct and digital marketing partner. SolutionSet will provide Performance Bicycle with database management and catalog marketing services.

  • Simon debuts mobile shopping club

    Indianapolis -- Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

    When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa's arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

  • Mobile barcodes: Key ingredient in the cross-channel commerce mix for retailers

    By Carsten Thoma, [email protected]

    Mobile is not just another customer communications channel; it is rapidly evolving into an effective commerce channel. Strengthening the link between existing channels such as physical and online stores, mobile now enables customers to start shopping using their mobile devices and finish the process online, via a contact center, in the brick-and-mortar store, or even on the mobile device itself.

  • Anne Fontaine opens at South Coast Plaza

    New York - Anne Fontaine has opened a store at South Coast Plaza, Costa Mesa, Calif.  The 1,510 –sq.-ft. shop is based on the company’s New York flagship designed by architect Andree Putman.

    The new store combines natural materials and textures that embody the essence of Fontaine’s love of modernity and nature.

    "The concept behind the shop is simple; to experience a little bit of the French lifestyle," said designer Anne Fontaine

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