Vestar Development Co. Hires VP of Marketing

Arizona's leading retail developer has drafted marketing all-star Denise Hart to lead its national efforts.

Hart joins Vestar as the VP of marketing, and will oversee the public relations, advertising, promotions and sponsorship activities for the company's retail destinations, including both properties Vestar owns and those it manages. She boasts more than 20 years experience in retail, tourism and sponsorships.

She was most recently the director of marketing for Arizona Mills, where she directed advertising and promotional activities for the super regional shopping destination. Previously she held posts with Nike, Marriott and Host Communications in Oregon, Texas and Arizona.

She also serves as the incoming chair for the Tempe Convention and Visitors Bureau Board of Directors.

In Hart's new position, she will oversee the marketing staff and programs for Tempe Marketplace, Desert Ridge Marketplace, Canyon Trails Marketplace, Happy Valley Towne Center, Sundance Towne Center, Lake Pleasant Towne Center and numerous other regional retail destinations.