Rite Aid Offers Gas Promo to Boost Rx Business

Camp Hill, Pa. Customers who transfer their prescriptions to Rite Aid with a qualifying coupon soon will receive a $30 gift card and have a chance to win a year's worth of free gas valued at $2,600.

Rite Aid announced its "Fill Up & Fuel Up" program running June 6, 2008, through Jan. 10, 2009.  During the sweepstakes period, a total of 31 winners drawn from a chain-wide weekly drawing each will receive a Gas Gift Card totaling $2,600, good at any gas station.

Customers redeeming a "Fill Up & Fuel Up" coupon available in Rite Aid weekly circulars and other advertising and promotions materials will receive a $30 Rite Aid gift card for transferring a prescription.

"We can't control the price of gas, but for 31 lucky winners, this sure will make traveling a bit easier,” John Learish, Rite Aid senior VP of marketing, said in a statement.