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Marketing Tactics

  • Gap Foundation head to serve on White House council

    WASHINGTON - Gap Inc. announced that President Obama intends to appoint Bobbi Silten, chief foundation officer at Gap Inc., to serve on the White House Council for Community Solutions. The Council will provide advice to the President on the best ways to mobilize citizens, nonprofits, businesses and government to work more effectively together to solve specific community needs.

  • Survey reveals top apparel store picks

    According to a new survey from customer intelligence firm, Market Force Information, The Children's Place is consumers' top pick for young children's (10 and younger) apparel when the votes are indexed for the number of stores. The Children's Place earned 17% of the votes, while Gymboree ranked second (13%), and Kohl's and Carter's tied for third with 12%. For children 11 and older, Aeropostale was ranked favorite retailer with 17% of the votes, followed closely by Kohl's (16%) and then Old Navy (10%).

  • Beech-Nut and Disney's toddler line features Winnie the Pooh characters

    GLENDALE, Calif., and AMSTERDAM, N.Y. — Beech-Nut and Disney Consumer Products have teamed up to unite nutritious foods with characters that toddlers love.

    Beech-Nut's new line of products feature Winnie the Pooh characters, including the namesake bear and his pals Piglet and Tigger.

    The Beech-Nut toddler food is fortified with vitamins and minerals and contains valuable nutrients, fiber, whole grains, real fruit, real yogurt, real vegetables and protein. The line features meals, sides, snacks and juices including:

  • NYC Retail Preview: Stores to See

    Making your NRF Show plans? Don’t forget to allow yourself time to check out the Big Apple’s exciting retail scene. Here’ s a quick hit list of the city’s newest retail stars:

  • iPad, pretzel M&Ms among most memorable product launches

    BOSTON - A recent survey regarding memorable product launches in 2010 found that -- not surprisingly -- the Apple iPad secured the number-one spot. At number two was Windows 7, followed by Pretzel M&Ms at number three, Motorola Droid at number four and McDonald's Smoothies rounding out the top five.

  • Ikea gets top accolades in Europe

    BRUSSELS - Ikea announced that it has been named the winner of 'Retailer of the Year Europe' 2010. Retailer of the Year is the largest consumer survey in Europe and this year the survey was held in no less than 10 European countries. More than 1.45 million consumers participated in the consumer survey and assessed over 1,100 retail chains, according to the company.

    In seven out of the 10 countries, Ikea is in the top five of the 'best' retail chains, the company reported.

  • Pushing the pricing envelope

    The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.

  • Convergys holiday survey: Big online spending yet to come

    Cincinnati -- A survey released Monday by Convergys said that many consumers have yet to complete their holiday shopping -- and many of those will do that shopping online.

    According to Convergys’ 2010 Holiday Shopping Season Research, which polled 500+ consumers on their holiday shopping plans; 18% of consumers have already completed their holiday shopping; but 27% have not yet started; and 50% are only half done.

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