Marketing Tactics

LA JOLLA, Calif. — Kashi has added an entree and pizza to its line of all-natural frozen foods.

The new spicy black bean enchilada single-serve entree features red skin potatoes, roasted red peppers, corn and spinach, all wrapped in a seven whole grain and corn tortilla, which is topped with a vibrant tomatillo, cilantro and jalapeno salsa. The entree also includes a side of Kashi seven whole grain pilaf. The entree will retail for $4.09, the company said.

PLEASANTON, Calif. -- The Safeway Foundation announced that it has donated $100,000 and will match employee donations up to $50,000 to help with the Japan earthquake and tsunami relief effort. The contribution will be distributed to the impacted area through the American Red Cross.

GRAND RAPIDS, Mich. — Meijer is continuing its pantry donation program by kicking off a springtime campaign.

The Midwest retailer is once again teaming up with its customers and team members in implementing its Simply Give program to help restock the shelves of nearly 200 local food pantries in Michigan, Ohio, Illinois, Indiana and Kentucky.

This marks Meijer's eighth Simply Give effort, which began on March 20 and will continue through May 14.

New York City -- Almost 80% of respondents in a national survey of moms’ shopping habits said that the recession has permanently altered their shopping habits, inducing overall cuts in spending by purchasing items on sale and using coupons. The survey was conducted by the online shopping site Totsy.

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

PLANO, Texas -- JCPenney announced that has been named the number one retailer on DiversityInc's annual ranking of "Top 50 Companies for Diversity," which recognizes leading organizations for best practices in diversity management. This is the second consecutive year that the company has earned its place on the list, moving up 11 spots to No. 35 overall. The company also snagged the seventh position on DiversityInc.'s "Top 10 Companies for Latinos."

MINNEAPOLIS -- Consumer electronics become outdated almost as soon as the public learns about them, so electronics trade-in services, such as the one offered by Target, help consumers stay on top of the latest trends without having to have a pile of old cell phones collecting dust in their homes. Target Wednesday announced that it has expanded its trade-in program to include Nintendo DS, in time for the upcoming release of the Nintendo 3DS. 

New York City -- Chain Store Age will host a Webinar, “Concrete Floors and Moisture Testing,” on Tuesday, April 12, at 2 p.m. (EST). Sponsored by Independent Floor Testing & Inspection, this educational webinar will provide an introduction to concrete floor slabs, the causes of moisture-related floor-covering failures and the latest industry-standard test methods.

Click here to register.