Miller to head advertising sales at 4Kids Entertainment
NEW YORK 4Kids Entertainment has promoted Matthew Miller to the position of vp of advertising sales. The announcement was made by Daniel Barnathan, president of advertising sales for 4Kids Entertainment, to whom Miller reports.
In his new role, Miller will take on expanded oversight of national advertising for 4Kids' properties, playing an integral role in the media sales planning and strategy for 4KidsTV, as well as for 4Kids VOD, its video-on-demand unit. In addition, Miller will assist with managing ad inventory and devising sales goals for the advertising team.