Marketing Tactics

STAMFORD, Conn. -- WWE and Vivendi Entertainment announced that Walmart will be the exclusive retailer for WWE Studios’ films. Vivendi Entertainment will continue to be WWE’s North American retail and rental distribution partner. 

CINCINNATI -- Macy's Inc. announced that it will make a corporate contribution of $100,000 in cash to the American Red Cross for earthquake and tsunami relief on behalf of Macy's and Bloomingdale's associates across America. In addition, the company said it will match, on a dollar-for-dollar basis, all employee contributions of $25 or more to the American Red Cross and other U.S.-based organizations providing rescue and relief assistance in Japan. 

New York City -- Interactive media company enVu said it has partnered with mall owner CBL & Associates Properties to deploy an immersive advertising platform, enSpire, within select CBL shopping centers located throughout the nation’s Top 20 designated market areas.

The enSpire platform utilizes interactive floor projection displays that engage consumer interaction with the featured content while providing a memorable experience for mall visitors and enhancing brand recognition and purchase intent for advertisers.

FAIRFIELD, Conn. -- The Stop & Shop Supermarket Company announced that, along with its sister Ahold USA supermarkets, $100,000 will be donated to the American Red Cross Earthquake and Pacific Tsunami Fund to support disaster relief efforts to help those affected by the earthquake and tsunami in Japan. Additionally, through Sunday, April 3, Stop & Shop said it will be collecting donations in all stores for the victims of the natural disasters in Japan on behalf of the American Red Cross Japan Earthquake and Pacific Tsunami Fund.

HUNTERSVILLE, N.C. -- Rubbermaid has introduced a new line of glass food storage products to its Easy Find Lids line. 

According to the company, the Easy Find Lids storage system, allows for easier storage because lids attach to each other and to the bottom of containers for storage, so the right lid is always at hand. Graduated sizes neatly nest within each other to save space.

The glass products are oven-safe up to 425 degrees, feature Flex & Seal leak-proof lids and are square shaped to maximize space.

GOODLETTSVILLE, Tenn. -- Though Dollar General's fourth-quarter sales growth came in at slightly below analysts' expectations, the company is still considered a good investment.

BOSTON — Beers that were highlighted in Samuel Adams' annual homebrew contest last year now are available in a six-pack.

The company said that the 2011 Samuel Adams LongShot American Homebrew Contest - Category 23 Variety six-pack has hit store shelves. The variety pack includes two bottles each of Richard Roper's Friar Hop Ale, Rodney Kibzey's Blackened Hops, and Caitlin DeClercq's Honey B's Lavender Wheat, which all were named winners in Samuel Adams LongShot American Homebrew Contest in 2010.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has expanded its Gourmet range with a line of specially handcrafted frozen artisan pizzas from Italy, selling for $3.99.