Marketing Tactics

PHILADELPHIA  -- Elaine Rubin, a retail industry vet who co-founded and chaired Shop.org, a division of the National Retail Federation, is taking her expertise in Internet retailing to Monetate, a leading independent provider of testing, targeting, and personalization for websites. Rubin joins Monetate as a member of the company's strategic advisory board.  

Merrimack, N.H. -- Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

The program allows to shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone’s website.

East Cleveland, Ohio -- The future of lighting -- with an emphasis on the powerful potential of LEDs, fluorescent, halogen and ceramic metal halide lighting systems -- is on the move. Lighting professionals and designers, distributors, architects, contractors, facility maintenance and utility executives, as well as government officials are invited to register at www.gelightingrevolutiontour.com for a sneak peek of the brightest lighting technologies on the horizon this year and beyond.

New York City -- Fitch North America said it was awarded branding and retail work from Buffalo Wild Wings, one of the fastest-growing restaurant chains in the nation.

In addition, Sports Authority has also signed on Fitch. And H&M appointed Fitch as the lead architect for the Southwest region, managing up to nine large outlets per year.

Wilmington, Del. -- Chase Card Services, a division of JPMorgan Chase & Co., and Kohl’s Department Stores announced an exclusive marketing partnership in which Chase card members enrolled in Chase’s Ultimate Rewards program will gain access to a wide range of increased rewards benefits for shopping at Kohl’s.

HOUSTON -- Kroger announced that, beginning  April 13, Kroger customers in the Greater Houston area will be able to save up to $1 per gallon at 68 Kroger Fuel Centers through the grocer's new fuel accumulation program. Kroger's latest gas savings initiative will allow shoppers to redeem up to 1,000 fuel points, which are earned through everyday grocery, prescription and gift card purchases using the Kroger Plus card, during a single fill-up.

New York City -- Target expects sales from its upcoming Canadian stores to total more than $6 billion by 2017, the company’s CFO said Tuesday, Dow Jones reported.

Speaking to Wall Street analysts, CFO Douglas Scovanner said Target expects to have more than 200 stores in Canada within the next five to 10 years, with the stores generating about $6 billion Canadian ($6.27 billion in U.S. dollars based on Tuesday’s exchange rate).