Marketing Tactics

WEST BLOOMFIELD, Mich. -- Meijer is now selling an exclusive line of aprons for the kitchen and garden. The line was created by Crypton, a manufacturer of eco-friendly fabrics, in partnership with television host and author, Katie Brown.

The "Katie Brown Simply at Meijer" line is available at all Meijer's stores and at meijer.com.

New York City -- Although there were some same-store drops among the discount retail players in March, most beat Wall Street expectations and showed that shoppers are continuing to spend despite a less-than-ideal economic climate.

Costco Wholesale Club was a strong performer in March, beating analysts’ estimates with a 7% rise in same-store sales for the month, excluding fuel. Wall Street expected a 5.5% increase.

New York City -- Japanese apparel retailer Uniqlo said Thursday it will open its third New York City location.

The new store, on 34th Street, set to open this fall, following the opening of the chain’s largest flagship location on Fifth Avenue earlier in the fall. Both stores will join the current Uniqlo location in Manhattan’s Soho district.
 

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year. That would be bad enough news for Walmart given the company’s prospects in the United States are closely tied to its reputation for low prices, but this is the second year in a row Target has been named the top Value Retail Brand and the gap with Walmart even widened this year.

NEW YORK -- Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll. The company was named the 2011 Harris Poll Equitrend value retail brand of the year. This is the second consecutive year Target has led the way in the value retail category.

Target lead the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.

New York City -- Shoppers surprised analysts in March by spending stronger than expected during the month, despite rising gas prices, cooler-than-normal temperatures and a late Easter. The Thomson Reuters Same-Store Sales Index rose 1.7% in March, beating estimates, which called for a decrease of 0.7%.

New York City -- A poll released Thursday by Harris Interactive named Target Corp. as its Value Retail Brand of the Year.

According to the 2011 Harris Poll EquiTrend Study, Target has the strongest consumer brand equity among retail brands. Overall, awards are given in each of 46 different categories.

This is the second consecutive year Target has led the way in the Value Retail category, with the gap between runner-up Wal-Mart increasing.  

MINNEAPOLIS -- Target announced that it will offer an exclusive version of Alison Krauss & Union Station's "Paper Airplane," Krauss’ 14th album and the band’s follow-up to 2004’s Grammy-award-winning album "Lonely Runs Both Ways." The deluxe edition of Paper Airplane is now available for pre-order at Target.com and will be offered at Target retail stores nationwide beginning April 12.