Marketing Tactics

FORT WORTH, Texas -- RadioShack announced that it is giving customers the chance to win the new eco-friendly Nissan Leaf simply by trading in their used electronics devices.

From April 17 to 23, customers can bring in eligible working products and accessories into any participating RadioShack store and enter to win a Nissan LEAF, the only 100% electric, zero-emissions vehicle available in the mass market. 

CINCINNATI and BENTONVILLE, Ark. -- Walmart and Procter & Gamble's Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.

The nation’s leading retail and restaurant chains came together to share ideas, discuss opportunities and find new solutions at Chain Store Age’s 47th annual SPECS conference, in Grapevine, Texas. Reflecting a renewed sense of optimism in the industry, overall attendance was up significantly, among retailers as well as exhibitors. All segments of the industry were in attendance, from discounters and specialty stores to supermarkets and home-improvement outlets to casual-dining restaurants.

New York City -- Fitch North America said it was awarded branding and retail work from Buffalo Wild Wings, one of the fastest-growing restaurant chains in the nation.

In addition, Sports Authority has also signed on Fitch. And H&M appointed Fitch as the lead architect for the Southwest region, managing up to nine large outlets per year.

GOODLETTSVILLE, Tenn. -- Dollar General have announced their partnership to increase awareness of autism and raise funds for autism research and advocacy during Autism Awareness Month in April.

“This disorder affects many of our customers and we are proud to help fund research for the cause,” said Rick Dreiling, chairman and CEO of Dollar General.