Marketing Tactics

HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

SUNBURY, Pa. — Weis Markets answered the growing demand for local seasonal produce with the launch of a new campaign highlighting the contributions of its suppliers.

Hoffman Estates, Ill. -- Sears Holdings has announced the launch of two Latino social media channels: Facebook.com/SearsLatino and a Twitter handle @SearsLatino.

NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications team based at the company's headquarters in Almhult, Sweden.

 McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.

New York City -- The Talbots said on Tuesday that its board of directors has adopted a shareholder rights plan -- or a poison pill -- to protect its stockholders after a private equity firm disclosed it had acquired a sizeable stake in the company.

On Monday, Sycamore Partners LP revealed it had acquired a 9.9% stake in Talbots and said it planned to attempt to talk with the retailer about strategy and operations.

Reports put Talbots’ market value at $288 million, and suggest a buyout would exceed $400 million.

SEATTLE  — Recreational Equipment Inc. announced that it plans to give $4.2 million this year to nonprofits across the country that work to preserve and maintain natural spaces through active volunteer programs.

PITTSBURGH — Dick's Sporting Goods announced that it has created a new program to help combat concussions in youth sports.

Buying online from Amazon.com is a fantastic experience. Between the broad assortment, product reviews, available shipping options, ease of checkout and simple returns process there is a lot to like. It’s why the company’s sales are on fire, profits are beating analysts’ estimates, and the stock has traded above $200 the past month.