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Chico’s appoints new creative director


Fort Myers, Fla. Chico’s FAS announced Wednesday that Rochelle Udell has been named SVP, creative director for the company, effective May 11.

Udell was recently chief talent officer at the Arnell Group, a New York City-based design firm. Prior to that, Udell was executive VP and chief creative officer for Revlon, where she was responsible for the brand image, packaging, advertising and creative direction for the Revlon and Almay brands.

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