Marketing Tactics

NEW YORK — Macy's announced that it is partnering with DoSomething.org to encourage students to make a difference in their communities. Launching on Aug. 8, the initiative will connect young people across the country with DoSomething.org and provide them volunteer opportunities in their area, the company reported.

BENTONVILLE, Ark. — Sam's Club announced that the Y received the most votes in its Giving Made Simple campaign for health-focused nonprofits.

The Y is one of four nonprofits who are benefiting from a Sam's Club total donation of $1.2 million. Each of the nonprofits participating in Giving Made Simple delivers programs that promote nutrition, active lifestyles and health education for all ages, the company reported.

Austin -- H-E-B, Walmart, Sam’s Club and Denny’s are among the companies that will host some 103 electric vehicle charging stations in Austin, Texas., allowing customers to plug in while they shop. The stations are part of Utility Austin Energy’s Plug-In EVerywhere network.

The charging stations are available for use by everyone with an electric vehicle. Austin Energy offers a $25 six-month subscription swipe card for unlimited charging at any network location. Otherwise, a credit card can be used for $2 per hour of charging.

NEW YORK — Online lingerie retailer BareNecessities.com announced that it has named Jay Dunn as its new CMO.

Dunn was the former VP/CMO of Lane Bryant and the man behind the company's controversial "Red Bra" campaign that was banned from ABC for being "too sexy." The campaign went viral and ended up winning several awards and being named Brandweek's top story of 2010. 

The seventh installment in the Family Movie Night entertainment initiative between Procter & Gamble and Walmart is set to air this Saturday at 8 p.m. on NBC. The made-for-TV movie, Who is Simon Miller?, is billed as a heart-pounding summer spy drama that tests the limits to which families will fight for each other that will keep the whole family riveted.

BENTONVILLE, Ark. — Walmart announced that through its Acres for America program it is donating $500,000 to help protect, conserve and restore fragile urban ecosystems in Washington D.C., Chicago, Los Angeles, and New York City. 

LOS ANGELES, Calif. — Costco announced that it is bringing its Kirstie Kelly wedding gowns to the South during limited-time trunk shows at select locations. 

INDIANAPOLIS — Specialty electronics retailer Hhgregg reported a net loss of $0.8 million for the first quarter ended June 30, or a loss of 2 cents per diluted share, compared with net income of $2.7 million, or 7 cents per diluted share, for the comparable prior-year period.