Marketing Tactics

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

CLEVELAND — American Greetings has expanded its line of justWink greeting cards.

Walmart’s Bodega Aurrera stores in Mexico and Lider stores in Chile are among the most valuable Brands in Latin American, according to an extensive new report by global communications giant WPP.

New York -- Canadian retailer Aritzia will open its largest store to date, a 13,000-sq.-ft. flagship on Fifth Avenue in New York City.

The apparel retailer is taking over a space previously occupied by Esprit. The location is in a building that is part of Rockfeller Center.

Mooresville, N.C. -- Lowe’s said Thursday it is donating $250,000 to the American Red Cross as part of its efforts to provide relief from the wildfires in Colorado and the flooding damage from Tropical Storm Debby in Florida. The home-improvement retailer has already been on the ground assisting local communities affected by both disasters.

BENTON HARBOR, Mich. — Jenn-Air, maker of luxury appliances, has launched a new blog to help consumers with their culinary, design and lifestyle needs.

SAN DIEGO — Genius Brands International has named Sunscape Eyewear as an eyewear licensee for its Baby Genius brand.

The two-year agreement grants Sunscape rights to manufacture and distribute worldwide Baby Genius-themed eyewear for boys and girls ages 0 to 4 years featuring Baby Genius characters. Product categories include sunglasses, eyewear and eyewear accessories such as croakies and cases.

M&M's ® is awarding fans with the ultimate upgrade, giving them the best seats at the Kentucky Speedway.

The "Official Chocolate of NASCAR" is giving four fans upgraded, M&M's ® branded lounge-style seats to watch the No. 18 Toyota car driven by Kyle Busch. The fans will also enjoy Sprint Vision handsets, personal servers and M&M's ®.

M&M's ®  will also offer fans the chance to enjoy ungraded seats at NASCAR races in Bristol, N.H. and Charlotte.