HSN to launch second shopping channel

St. Petersburg, Fla. HSN, a leading interactive multichannel retailer, announced plans today to launch HSN2, a second 24-hour television shopping channel designed to offer customers a curated assortment of encore airings of HSN's “must-see” shows, products, brands and personalities. HSN2 will premiere on Aug. 1 on Dish Network.

Programming for the new channel, which will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.