Marketing Tactics

LEXINGTON, Mass. — Stride Rite is giving young girls the ultimate fairy tale experience with special in-store Cinderella shoe fittings and the chance to win a hometown screening of a Disney fairy tale.

Tallahassee, Fla. -- Jacksonville, Fla.-based Regency Centers has announced the completion of two new anchor leases and the renovation of Carriage Gate, a 78,583-sq.-ft. neighborhood center, located in Tallahassee, Fla.

Newell Rubbermaid, a marketer of consumer and commercial products, has announced the introduction of Rubbermaid Bathroom Scrubbers and the Rubbermaid Clean & Dry Plunger.

Rubbermaid Bathroom Scrubbers provide four tools including the Spray Scrubber, Extendable Scrubber, Flexible Scrub Brush and 2-in-1 Scrubber.

A variety of switchable pads are available including Scour, Sponge, Bristle and Disposable Pads.

PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.

The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.

NAPERVILLE, Ill. — OfficeMax is easing the burden felt by many teachers through its  sixth annual A Day Made Better teacher surprise events on Tuesday, October 2nd.

On Oct. 2, OfficeMax will surprise 1,000 teachers each with $1,000 worth of school supplies for their classrooms.  To identify recipient schools in need across the country, OfficeMax partnered with the nonprofit organization AdoptAClassroom.org. Principals of participating schools nominated teachers that exemplify passion, dedication and innovation in the classroom.

New York -- Uniqlo on Friday will open its largest mall store in the world, in Westfield Garden State Plaza, Paramus, N.J. The two-level, 43,000-sq.-ft. store will serve as the prototype for the Japanese retailer¹s U.S. mall expansion.

The new Uniqlo replaces an Old Navy store and has its own separate entrance to the parking lot as well as a traditional mall entrance. A large LCD monitor display at the mall entrance will feature special interactive games and other content to engage shoppers.

GOODLETTSVILLE, Tenn. — Dollar General is promising big savings on toys -- right up until Christmas Eve. From Sept. 29 through Dec. 24, the retailer is offering a 10% discount on toy purchases of $75 or more.

New York -- British fashion retailer Katherine Hooker said she will debut her latest collection of coats and jackets this October with the opening of a U.S. pop-up shop in New York City beginning Oct. 5.

The Soho shop is located at 436 West Broadway and will run through Oct. 14. The shop is Hooker's only brick-and-mortar retail presence outside of her flagship in London's Chelsea neighborhood.