Marketing Tactics

Salt Lake City -- On the heels of a new self-serve prototype, TCBY, announced an agreement with Lone Star Yogurt to open 200 stores over the next 10 years with area developer.

Lone Star Yogurt plans to open its first TCBY self-serve store in January in Lone Star’s hometown of Tyler, Texas. It has committed to open another 24 TCBY self-serve stores in East Texas, Dallas, Ft. Worth and Houston in the next 18 months.

CHICAGO — It seems that private-label brands are getting a sterling reputation among shoppers.

According to new research by Mintel, consumers have taken notice of private-label companies' "better-for-you" products and attractive packaging, as 44% of grocery shoppers believe store-brand products are of better quality today than they were five years ago. What's more, 39% of respondents said they would recommend purchasing a store-brand product.

WARREN, Mich. -- Art Van Furniture announced that, for the first time in company history, it will grand open three stores in one day. On January 22, 2011, Art Van will celebrate the grand openings of three new stores  in Auburn Hills, Petoskey and Onaway. Mich.

WASHINGTON -- Walmart joined First Lady Michelle Obama in Washington today to unveil a comprehensive effort to provide its customers with healthier and more affordable food choices. 

The program will involve five key elements:

A new poll regarding Walmart's possible entry in New York yielded quite different responses than the one the world's largest retailer featured on its promotional website. According to the New York Daily News, a survey of 300 small retail shop owners throughout the city overwhelmingly said they would not welcome a Walmart in their neighborhood.

CLEVELAND -- Sherwin-Williams announced that it is partnered with the lifestyle television network HGTV to launch "HGTV HOME by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience, the company reported.

Washington, D.C. -- An endorsement by First Lady Michelle Obama of its new food nutrition and health initiative has helped to propel Wal-Mart Stores forward in its plans to remove political obstacles to further U.S. growth.

The new healthy food drive, in which Walmart is reformulating its Great Value private-label foods to reduce sodium and sugar contents, was announced on Thursday at a community center in a low-income area of Washington, D.C. It was attended by the First Lady, who also leads an administration initiative to fight childhood obesity.

CUPERTINO, Calif. -- Apple announced that for its first quarter ended Dec. 25, 2010, it posted record revenue of $26.74 billion and record net quarterly profit of $6 billion, or $6.43 per diluted share. These results compare to revenue of $15.68 billion and net quarterly profit of $3.38 billion, or $3.67 per diluted share, in the year-ago quarter. 

MINNEAPOLIS — During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 Supervalu Snack Down Survey by Harris Interactive.

EL SEGUNDO, Calif.  -- Fresh & Easy Neighborhood Market announced that it has debuted the winning design from its first-ever Design-A-Bag contest in its stores this week. The new reusable bag retails for only 79 cents and has already been a big hit with customers with thousands already sold. The bag's creative design was hand-drawn by Los Angeles resident Josephine Close, who received a year's worth of free groceries for winning the contest.