Sherwin-Williams launches paint line with HGTV

CLEVELAND-- Sherwin-Williams announced that it is partnered with the lifestyle television network HGTV to launch "HGTV HOME by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience, the company reported.

"The new alliance capitalizes on the strengths of both organizations, incorporating HGTV's popularity and design knowledge with Sherwin-Williams trusted expertise and high-quality products," said George Diver, SVP marketing at Sherwin-Williams.

The new product line will also include paint brushes, paint rollers, tape, gloves, and drop cloths.