Marketing Tactics

New York -- Department store retailers reported strong sales in January as shoppers responded positively to post-holiday clearance events.  

Overall, the 20 retailers reporting January comps saw an average rise of 5.1%, according to the International Council of Shopping Centers, which beat the mall trade group’s 3% forecasted rise.

HOFFMAN ESTATES, Ill. — Sears is headed to the Food Network South Beach Wine & Food Festival this month to showcase its new lines of outdoor living furniture, patio sets and Kenmore grills.

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

GLENDALE, Calif. — Nestle today announced new additions to its line of Valentine’s Day offerings.

This season's collection includes the new Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit. Returning this year are Lik-M-Aid Fun Dip Valentine Exchange Kit, Nestlé Crunch and Butterfinger Hearts, Wonka's best-selling Nerds , Pixy Stix, or Laffy Taffy Candy and Card Kits, Wonka Sweetarts Lollipops and Wonka Sweetarts Hearts.

RADNOR, Pa. — Search giant Google has agreed to buy Channel Intelligence for $125 million, allowing to expand its role in the retail space. 

A division of ICG Group, Channel Intelligence claims to count Target, Best Buy and other large retailers and brands that rely on its marketing services to drive sales. 

BENTONVILLE, Ark. — Sam's Club will offer free heart health screenings at 563 of its stores on Saturday, the club retailer said.

The screenings, taking place at stores with pharmacies, will include tests valued at up to $100 for glucose, total cholesterol, high-density lipoprotein cholesterol, blood pressure, body mass index and vision screenings.

NEW YORK — Department store retailers reported strong sales in January as shoppers responded positively to post-holiday clearance events.  

Overall, the 20 retailers reporting January comps saw an average rise of 5.1%, according to the International Council of Shopping Centers, which beat the mall trade group’s 3% forecasted rise.

Dallas -- Alliance Data Systems Corp. announced Thursday that its Canadian loyalty business signed a new multi-year agreement with Staples Canada Inc., which operates about 330 locations under the banners Staples and Bureau en Gros.

Staples Canada joined Alliance’s Air Miles Reward Program, under which reward miles are redeemed for more than 1,000 different rewards. The retailer will launch the program in-store and online in March.