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Marketing Tactics

  • Study: New strategies needed in CPG merchandising

    CHICAGO — Consumers are better able to make informed decisions when it comes to grocery shopping, meaning new strategies are needed in order to reach them, according to a new report from SymphonyIRI Group.

  • Bebe steps out with Aldo

    BRISBANE, Calif. — Specialty apparel retailer,Bebe,has entered into a strategic global licensing agreement with Aldo to design, manufacture and distribute Bebe’s footwear.

    The upcoming collection will include a full range of lifestyle categories including: sandals, closed-toe shoes, heels, flats, booties and boots, among other styles, with a median retail price of $129.00. The footwear collection will mirror bebe’s feminine aesthetic: playful, sexy, sophisticated, modern and on-trend.

  • Dunkin’ Donuts to develop 11 locations in New Orleans

    Canton, Mass. -- Dunkin’ Donuts announced the signing of multi-unit store development agreements with two franchise groups to develop 11 restaurants throughout New Orleans.

    The two franchise groups and their development plans include:

  • Winmark launches Style Encore resale brand

    Minneapolis -- Winmark Corp. announced today that the name of its recently launched women's resale brand will be Style Encore. The company also announced that Susan Baustian, formerly the company's brand director for its children's resale franchise Once Upon A Child has been named as the brand director for Style Encore.

  • Target rocks out with Dora exclusive

    NEW YORK — A new line of apparel, toy and specialty goods inspired by Nickelodeon's Dora Rocks! is now avaible exclusively at Target stores and on Target.com through April.

    "We are excited to bring the Dora Rocks! experience to Target's guests," said Ron Johnson, SVP retail development, Nickelodeon Consumer Products. "Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products."

    Items available exclusively at Target include:

  • LeapFrog jumps into e-book deal with Disney

    EMERYVILLE, Calif. — LeapFrog Enterprises has partnered with Disney Publishing Worldwide to develop e-books for its children's tablets and game systems.

    "Doc McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" were developed and produced by Disney Publishing Worldwide for LeapFrog and are available for purchase in the "Just for Fun" section of the LeapFrog App Center for the kid's learning tablets, LeapPad1 and LeapPad2, and learning video game systems, Leapster Explorer and LeapsterGS.

  • No Rest for Bridget to open its first East Coast store

    Boston -- No Rest for Bridget, based in Irvine, Calif., will make its East Coast debut in mid-March, opening a 1,300-sq.-ft. location on Boston’s Newbury Street.

    The fast-fashion retailer specializes in affordable women’s clothing and accessories to 20- to 39-year-olds.

    The store’s build-out is being handled by A&O Danner Companies, Plymouth, Mass., which is working with D2 Construction of Costa Mesa, Calif.

     

  • Dick’s, Corner Bakery to open at Shops at La Palmera

    Fort Worth, Texas -- Trademark Property Co. said Tuesday that Dick’s Sporting Goods and Corner Bakery Café will open this year at The Shops at La Palmera in Corpus Christi, Texas. The 61,233-sq.-ft. Dick’s store will anchor the 200,000-sq.-ft. redeveloped and rebranded center, located across from La Palmera mall. Construction on Dick’s is set to begin in February with opening slated for fall 2013.

    Scheduled to open in May is a 4,166-sq.-ft. Corner Bakery Café, adding to its 140 locations across the country.

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