Marketing Tactics

ISSAQUAH, Washington — Wedding season is here, and future brides who want to score a high-fashion gown, without spending their entire wedding budget, may soon be flocking to Costco. Beginning this month and continuing through August, select Costco stores throughout the country will hold special four-day trunk shows featuring the wedding gowns of designer Kirstie Kelly.

HOFFMAN ESTATES, Ill.  — Sears announced that it is launching its fourth annual Heroes at Home spring renovation campaign with Rebuilding Together, a nonprofit working to preserve affordable homeownership. Sears said that with the help of Rebuilding Together, it expects to renovate more than 300 homes across the country as part of the Heroes at Home program, which aims to improve American military families' lives by making necessary repairs, improvements or modifications to their homes.

GLENDALE, Calif. — The International House of Pancakes has made its retail debut at Walmart with its IHOP at Home line.

The new lineup of IHOP at Home items, which include omelet crispers, french toast stuffed pastries and the griddle n' sausage wrap can be found at more than 3,000 Walmart locations nationwide and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months.

Target’s Redcard may become an increasingly more important factor in the retailer maintaining low price leadership.

Customer Growth Partners’ price comparison survey for Target and Walmart revealed that on a comparable 55-item basket of items found at Walmart Supercenters and Target P-Fresh stotes or Target Superstores, Walmart had reasserted price leadership over Target by almost 3%--prior to Target’s Redcard 5% discount. For the first three months of the year Target had 0.6% advantage (prior to the Redcard discount) over Walmart. 

Projections calling for a low-to-mid single-digit comp increase at Target during May don’t sound overly aggressive, but when factoring in some of the economic headwinds and uncertainties facing the U.S. economy, the sales plan begins to sound more ambitious.

Consumers are dealing with higher fuel prices, food inflation and lingering unemployment. Where $4 a gallon gas prices are headed next is big unknown, but it is only May and historically prices increase during the summer. Ouch!

BrandZ has released its list of the most valuable retail brands, and Target came in at number 5 out of 20 companies listed. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

Out of the 100 global brands (including both retail and non-retail companies), Target came in at number 65.

Chicago -- In its most recent consumer sentiment and behavior survey, Technomic, the Chicago-based food industry research firm, found that 84% of consumers believe that grocery prices have risen in the past three months and 62% believe restaurant prices have risen.

Bob Goldin, executive VP of Technomic, believes that the rapid rise in gas prices, now at record highs, has raised consumer sensitivity to price increases in grocery stores and restaurants.

North Vancouver, B.C. -- Capilano Mall is using quick response (QR) codes as an option for customers to participate in the mall's "Be Our Energy Star" contest. Entrants are being asked to write down, in 100 words or less, what they are doing to be more environmentally or socially conscious for a chance to win an Energy Star-certified LCD TV and laptop valued at over $3,500.

Palo Alto, Calif. -- Shopkick, a leading location-based shopping app, announced that all Crate and Barrel locations across the United States will offer walk-in rewards and special deals to shoppers simply for visiting. For shoppers, that means shopkick walk-in rewards are now available in 39 states, plus Washington, D.C., and Puerto Rico, up from three states at launch in August 2010.

The national rollout comes less than five months after Crate and Barrel initially launched its shopkick trial.

PITTSBURGH — Giant Eagle is celebrating its locally and regionally grown produce with a new multimedia video.

The retailer said that it is taking several steps to educate consumers on which fruits and vegetables at their peak season throughout the year and is further relaying this message through its multimedia video, which can be viewed on Giant Eagle's website.