Marketing Tactics

NEW YORK — Despite nearly half of shoppers using social media every day, less than one-fifth shop through them, according to a new study by PwC.

In case you missed it, one of America’s biggest and most iconic brands was in the news recently for something other than the latest sales figures: Wal-Mart announced an ambitious plan to hire approximately 100,000 veterans over the next five years.

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

Los Angeles -- Survey results released Thursday by PriceGrabber found that 62% of consumers plan to spend as much as $100 on gifts for Valentine’s Day, down from 68% in 2012. However, 36% plan to spend more than $100 compared with 28% last year.  

BENTON HARBOR, Mich. -- Whirlpool Corporation (WHR) and Harbor Habitat for Humanity have completed construction on the homes built in partnership with Tynisha Murphy and the Patterson family, dedicating the homes in a ceremony that took place Dec. 8. The builds took place on side-by-side lots in the Harbor Shores community of Benton Harbor. 

INDIANAPOLIS — Hhgregg announced that it has launched a “Price Match Guarantee” to ensure that its customers receive the lowest advertised prices on merchandise both in stores and online, for up to 30 days after the date of purchase.

HACKETTSTOWN, N.J. — M&M's brand candy has launched a new cause-related marketing partnership with Habitat For Humanity International designed to make 'America Better With M' by funding home construction across the United States.