Marketing Tactics

New York City -- Saks’ Off 5th outlet division announced Tuesday that it plans to open four new stores this year – Kansas City, Oklahoma City, Northbrook, Ill., and Charleston, S.C.

Additionally, the Off 5th arm said it will open a new store at the Market at Town Center in Sugar Land, Texas, that will replace its store located at The Fountains in Stafford, Texas.
 

ST. PETERSBURG, Fla. — Samantha Brown, the popular Travel Channel host, has partnered with HSN to launch Samantha Brown Luggage, her first-ever exclusive collection of travel gear. 

"I want to help travelers simplify their lives as they experience the world with luggage that's functional and fashionable at accessible price points," said Brown.

LONDON — Wal-Mart Stores' Asda division Asda confirmed that it was exploring opportunities to franchise its George at Asda range in markets overseas.

The company expects to announce its first overseas franchising partner in the next few months with the intention of establishing a small number of pilot stores in the Middle East in the first half of 2012.

George currently accounts for around half of Asda’s general merchandise sales and is already a growing global brand through Walmart stores in seven countries worldwide, the company reported.

An increase promotional efforts in April contributed to Target’s 13.1% monthly same store sales gain, according to new data from the promotional intelligence firm Market Track.

Target is among the key sponsors of a Kids in Need Foundation event slated for this fall in Minneapolis. The company, along with fellow Minneapolis-based supplier 3M, is supporting the organization’s annual cocktail reception and fundraising dinner to be held September 21 at The Depot from 6:30 p.m. to 10:30 p.m. The guest speaker at the event is former OfficeMax chairman and CEO Sam Duncan.

New York City -- Retail real estate columnist Jeff Green has unveiled his newest opine on Chain Store Age’s real estate community website, discussing the impact – both positive and negative – that reducing a store footprint could have on a store’s brand.

I’m not sure if you’ve noticed, but it seems like you can’t pick up a paper or click a mouse lately without reading about some big box retailer rolling out its smaller store format. Target has its new 60,000-square-foot CityTarget concept, while Walmart has Walmart Neighborhood Market and Walmart Express stores. It seems like everyone is downsizing.

Many Walmart shoppers happen to be NASCAR fans, so it makes sense that the retailer would host exclusive events around big races in key markets.

In Charlotte, N.C., and Dover, Del., select Walmart stores will offer customers the chance to check out racing simulator machines and stock car displays and enjoy special driver appearances throughout the month of May.

Turns out Shakespeare’s famous line, “A rose by any other name would smell as sweet,” doesn’t quite fit with every scenario. Case in point, Wal-Mart Stores, which, according to Millward Brown Optimor’s BrandZ ranking of the top 20 global retail brands, saw its brand value diminish when it decided to rename its Wal-Mart stores, Walmart. 

SAN FRANCISCO — Gap Inc. has announced plans to bring the Gap brand to Serbia and Ukraine through new agreements with existing franchise partners. The stores are scheduled to open in 2011 in the cities of Belgrade and Kiev where customers will be able to shop products from Gap, GapKids and babyGap.