Target VP promotes retailer as beauty destination during FIT presentation

NEW YORK — Each year, the graduating class of the Master of Professional Studies degree program in cosmetics and fragrance marketing and management at FIT researches and forecasts trends or growth concepts within a specific area of the beauty industry, which they then present to an audience of industry executives.

Target sponsored this year's presentation titled "Beauty For All: Innovations in Mass Retail." On hand to deliver keynote remarks during the event was Will Setliff, VP marketing for Target.

Setliff told attendees that Target, in order to remain relevant to its consumers, must anticipate consumers' wants and needs. He added that innovation and risk-taking are vital to Target and he stressed the retailer's commitment to being a beauty destination.

Throughout the semester, executives from Target challenged the FIT graduate students to research trends, technologies and customer needs currently being used and then demonstrate how these can be applied to three mass beauty growth areas: prestige, naturals and cosmeceuticals, as well as bridging beauty and fashion.