Marketing Tactics

NEW YORK — Macy's has announced a number of initiatives in support of LGBT pride month this June. 

Macy's "Pride and Joy" campaign will feature a multitude of in-store fashion events, commemorative advertising and window displays, pride merchandise in select stores, gift registry booths for couples in key cities, celebrity appearances, as well as sponsorship and employee participation in pride parades across the country.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it has reached a license agreement with Dorcy International, which will allow Dorcy to sell DieHard-branded alkaline/rechargeable batteries and flashlights to retailers in the U.S., Puerto Rico and the Caribbean.

HOFFMAN ESTATES, Ill. — Sears Holdings has announced the winner of its "Tu Empresa, Tu Futuro/Your Company, Your Future Business" grant competition, which provides grants to Hispanic small business owners.

The four $5,000 grants were awarded to:

• Tayde Aburto, The Hispanic Chamber of E-Commerce

• Jennifer Burrell, The Frock Shop

• Elizabeth Tarpley, Targeted Tech Solutions

• Kristen Harris, Party Palette

Atlanta -- LaVida Massage said Wednesday it has named Duane Goodwin and Terry Sharp as Master Developers in the state of Georgia.

Goodwin and Sharp, both former Home Depot senior executives based in Atlanta, will be charged with spearheading the regional growth and the development of several centers in Atlanta and throughout Georgia.

New York City -- Express will officially debut its new store design concept this month, in King of Prussia Mall, King of Prussia, Pa. The format was created by Masamichi Katayama, interior designer and principal of Japanese design firm Wonderwall.

The new environment features design elements of refined chic mixed with unconventional edge and forward-thinking composition to create an individual space with a definite sense of style. The same concept is scheduled to launch at Kenwood Towne Center in Cincinnati, Ohio, also this month.

Open-air shopping destination Santa Monica (Calif.) Place has launched a new gift card partnership to benefit local public schools. One dollar from the purchase fee for every Santa Monica Place Gift Card and GIVE Green Gift Card sold at the center will go to the Santa Monica-Malibu Education Foundation.

ELMHURST, Ill. — The Chamberlain Group, a manufacturer of access control products, has announced two promotions. Dick Gregory has been promoted to VP Chamberlain retail sales, and Anthony Abate has been appointed marketing channel manager for retail national accounts.

HOFFMAN ESTATES, Ill. — Sears announced that it has created a list of perfect Father's Day gifts with the help of its mySears community and Facebook fans. The company polled its consumers and yielded more than 700 responses to determine the ultimate "Gift Guy'd," the company reported.

GLENDALE, Calif. — Disney Consumer Products has created a new line of branded baby products, the first of which is an infant bodysuit made of 100% cotton. The Disney "Cuddly Bodysuit" comes with a second row of snaps that allow the bodysuit to “grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall, the company reported.

MANHATTAN BEACH, Calif.  — Leading footwear retailer Skechers USA has announced that it has signed a licensing agreement with Street Flyers LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are planned to launch in toy and mass market retailers throughout the United States and Canada in spring 2012.