Marketing Tactics

PLANO, Texas — Dr Pepper Snapple Group reported $629 million in profits for fiscal year 2012, up from $606 million in 2011, the beverage maker said Thursday.

Profits for the fourth quarter were $170 million, compared with $166 million in fourth quarter 2011, driven by fiscal year 2012 sales of $5.99 billion and fourth-quarter sales of $1.48 billion, compared with $5.9 billion and $1.46 billion in 2011, respectively.

Milwaukee -- The Bon-Ton Stores announced that its “Your Rewards” loyalty program has been revamped and will be reintroduced beginning Feb. 15.

The new program will allow customers to begin earning rewards as soon as he or she $200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven nameplates, including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers or online.

WASHINGTON -- American Eagle Outfitters has expanded its partnership with the Student Conservation Association to engage students in service to America's national parks.

New York -- Tiffany & Co. has filed suit against Costco Wholesale Corp., alleging alleges trademark infringement, dilution, counterfeiting, unfair competition, injury to business reputation, false and deceptive business practices and false advertising. Tiffany said it filed the suit “to prevent further sales of counterfeit diamond engagement rings and for damages associated with prior sales.”

BURBANK, Calif. — Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.

Palo Alto, Calif. -- The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.

PALO ALTO, Calif. — Shopkick, a shopping app, on Wednesday announced that Nielsen ranked shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted. 

Chicago -- National retail sales will increase 3.2% and retail foot traffic will increase 3.5% for the first quarter of 2013 when compared to the same period last year, according to ShopperTrak, a leading counter of retail foot traffic.