Marketing Tactics

Have you seen the new ad campaign from Newegg.com? The online electronics retailer recently began airing spots that take aim at Best Buy the same way ads Best Buy ran back in 2009 took aim at Walmart.

New York City — Robert K. Futterman & Associates said it has secured a 1,500-sq.-ft. retail space for women’s apparel brand WINK at 129 Prince St., located between Wooster and Prince Streets in SoHo.  

WINK, which currently has a store at 155 Spring St., is scheduled to open its new Manhattan location this summer.  

 The new store will join co-tenants Apple, Lucky Brand, Cole Haan, Michael Kors and Ralph Lauren.

Gurnee, Ill. — Indianapolis-based Simon Property Group announced that Macy’s will open at Gurnee Mills, the largest outlet and value retail shopping destination in Illinois.

The nearly 140,000-sq.-ft. Macy’s full-line department store is slated to open in spring 2013. It will anchor a new full-price wing at the center, adding a new dimension to Gurnee Mills’ value shopping experience. 

Washington, D.C. — Tanger Factory Outlet Centers Inc. and The Peterson Cos. announced that they have entered into a joint venture agreement to develop, manage and lease Tanger Outlets at National Harbor.

By Ron Harwood, [email protected]

We have all seen the sales people come through the office claiming to have the answer to our lighting energy and efficacy concerns. Virtually every “pitch” will deal with LEDs, and only a rare few will be touting the older fluorescent and the new, almost miniature metal halide lamps.

Suffern, N.Y. — Ascena Retail Group Inc. said Wednesday that its fiscal third-quarter profit rose 8% on increased sales at its Dressbarn, Maurices and Justice clothing stores.

The retailer, formerly known as The Dress Barn Inc., reported net income of $51.8 million for the three months ended April 30, up from $48 million in the year-ago period.

Revenue rose 9% to $722.8 million from $665.5 million in the same quarter a year ago. Dressbarn revenue rose 5% in the quarter, and Maurices revenue jumped 17%. Justice sales rose 6%.

By Scott Setrakian, [email protected]

Who should manage your company's digital ad budget dollars? In an advertising world where digital advertising dollars have now been proven to impact in-store sales, who should own the digital ad budget — the dot.com division, or the stores team?

WASHINGTON — Target announced that it will provide new libraries for 42 schools in the United States as part of the 2011 Target School Library Makeover program.

WAYNE, N.J. — Toys"R"Us announced that it will open Cars 2-inspired “racetrack” boutiques in nearly 1,300 toy stores across the globe in time for the June 24 release of the feature film.

The company is opening the in-store boutiques in the United States on June 1 and will open additional boutiques internationally to coincide with the movie's release in each respective country. Toys"R"Us has also launched a dedicated Cars 2 website at Toysrus.com/Cars2.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced a long-term license agreement with Bobby Flay to renew the chef's exclusive line of home and grill products, which will be available in Kohl’s stores nationwide and Kohls.com beginning February 2012.