Marketing Tactics

CHICAGO — Though a 2% increase in payroll tax may seem insignificant for middle- and upper-income families, it can cause a major change in shopping behavior for lower-income families, a new study has found.

Rebuilding Together has teamed up with Lowe's through its Community Partners program to provide free home repairs to four low-income homeowners and to support the Friendly House in the Central City neighborhood of Phoenix on Feb. 20 and 21.

In its six years of partnering with Rebuilding Together, Lowe's has donated $7 million and completed 958 projects across the country.

More than 100 Lowe's Heroes employee volunteers from area Lowe's stores will team with Rebuilding Together Valley of the Sun.

ST. PAUL, Minn. — With gun control at the forefront of public debate, it may seem like odd timing for Gander Mountain to open a firearms superstore. Yet, that is exactly what the outdoor retailer is doing in Ohio.

BOSTON -- Puma has launched InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified[CM] Basic" certification. Puma's InCycle products are entirely biodegradable or recyclable. This product introduction is another important step in PUMA's mission to become the most sustainable and desirable Sportlifestyle company.  

NEW YORK — With Toy Fair happening now in New York City, the Toy Industry Association has revealed what it believes are the top toy trends for 2013. 

Atlanta -- A report released Tuesday by First Data Corp. found that dollar volume growth rebounded in January, improving to 6.2% versus 4% in December despite the payroll tax increase.

The First Data SpendTrend report, which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations, found that improved retail spending was a large contributor to the January growth.   

WAYNE, N.J. -- Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.