Marketing Tactics

WAYNE, N.J. — Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiian Vacation, playing in theaters in conjunction with Cars 2.

Examples in the line include:

• Sheriff Woody 16-inch action figure dressed in Hawaiian shirt, straw hat and lei. The toy can say 20 phrases when kids pull the string on his back and plays Hawaiin music.

Italian luxury brand Missoni hits target stores this fall (Sept. 13 to Oct. 22) and like a lot of the edgier designer exclusives the retailer brings into its stores you have to wonder about the degree of brand awareness among the Target faithful. Missoni certainly sounds like it could be an Italian luxury brand, but then the same thing could be said of Mossimo, Merona or any brand that ends in a vowel.

The most recent iteration of a pricing study conducted by Credit Suisse shows Target was 4.7% more expensive on a basket of items in Chicago and Dallas compared with 4% the prior month. 

LA JOLLA, Calif. — Select Target stores are now the exclusive retailer of Bear Naked's newest breakfast cereal.

Bear Naked Nut Cluster Crunch comes in honey almond and maple nut variety is available for a suggested retail price of $3.99.  

Bear Naked, which specializes in natural food products, was designed to give busy, active people the natural energy they need to make the most of their morning.

Allendale, N.J. -- Video screens delivering marketing messages and other media at the shelf level have been installed in nine Bloom grocery stores in the Washington, D.C., area.

Urban street wear retailer Dr. Jay’s has updated its flagship store in Manhattan, with a fresh, bold look that invigorates the popular brand while enhancing the customer experience.

New York City -- Limelight Marketplace, an indoor mall in Manhattan, is getting a major facelift. The shopping venue will re-launch in September as a three-story department store called Limelight. Renovation costs will total almost $4 million.

"We want to display Limelight as a 'fashion-forward' venue with sophisticated and modish aesthetics," said developer and owner Jack Menashe. "The restored architecture makes Limelight the distinctive spot that it is -- allowing for an exciting shopping experience.”

Huey Lewis and the News are scheduled to perform a free concert in Fayetteville, Ark. on Sept. 9, in connection with the women’s professional golf tournament known as the Walmart NW Arkansas Championship presented by P&G. The Grammy Award winning entertainer will be performing at the M&M’s/Extra Dickson Street Concert. The 8 p.m. concert will be held in the Walton Arts Center parking lot located at 495 W. Dickson Street in Fayetteville.

NEW YORK — Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

Dallas -- The Commercial Retail Division of The Weitzman Group said that Just Fitness 4 U has leased 18,900 sq. ft. of anchor space in Spring Creek Village for the chain’s sixth Dallas-Fort Worth location.

Just Fitness 4 U, which currently operates locations in Dallas, Carrollton, Mesquite, Plano and Hurst, also operates in several national markets, including Atlanta and Salt Lake City. The Weitzman Group is representing the fitness chain on its Dallas-Ft. Worth expansion.