Marketing Tactics

TORONTO, ONTARIO —  The Canadian arm of the United Food and Commercial Workers union has taken aim at Target for its alleged unfair treatment of former Zellers workers.

The union claims that Target, which is converting 189 Zellers stores, is not giving former employees a fair shake in the hiring process and that many have been turned down for employment without reason.

AVON, Ohio — Duck Tape is heading to the runway this Thursday on Lifetime’s “Project Runway,” as season 11’s aspiring designers face the “Unconventional Materials Challenge,” a competition in every season that challenges them to create high-fashion clothing from something other than fabric.

Boulder, Col. -- Nordstrom is the nation’s favorite fashion retail chain, according to an annual consumer study conducted by customer intelligence solutions provider Market Force Information. The upscale department store edged out Kohl’s, which had ranked first in the three previous studies. This year, Kohl’s moved to the No. 2 spot overall, followed by Macy’s, Dillard’s and J.C. Penney.
 

BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

Dallas -- The current trial involving Martha Stewart, J.C. Penney Co. and Macy's could seriously damage the value of the Martha Stewart brand, according to litigation media relations and crisis management expert David Margulies, president of Marguilies Communications Group.

"Even if the court rules in her favor the perception will be that Stewart stabbed a longtime loyal business partner in the back,” he said. “The public looks at legal issues from a point of fairness rather than from the specific legal issues involved.”

NEW YORK — The board of directors of the International Licensing Industry Merchandisers’ Association (LIMA) has selected Bernard Leifer, president and CEO of The SG Companies, for induction into the LIMA Licensing Industry Hall of Fame.  

The induction will take place at the annual LIMA Awards Ceremony on June 18, 2013 during the industry’s main event, Licensing Expo 2013, in Las Vegas.

DODGEVILLE, Wis. — Lands' End has introduced an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement, the company said.  

The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com.

New York -- Fast Company magazine and Target are sponsoring a competition, the Target Retail Accelerator, that will award $75,000 to a developer who creates the best new mobile app or mobile website for the retailer.  

Fast Company will chronicle the developers' efforts on the website of its new technology vertical Co.Labs.