Marketing Tactics

COLUMBUS, Ohio — Express overcame the spring chill and a difficult retail environment, reporting net sales of $508 million for the first quarter ended May 4, a 3% increase from $496 million in the first quarter of 2012.

Comparable sales were flat following a 4% comparable sales increase in last year's first quarter. This includes e-commerce sales, which increased 48% to $71 million. In last year's first quarter, e-commerce sales grew 28% to $48 million.

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

New York -- Nickelodeon has opened a 'Nick Shop' on the first level of the Toys "R" Us flagship in New York City’s Times Square.

Melville, N.Y. -- Sbarro is expanding its international growth with plans to open 20 eateries in Ontario, Canada. This announcement is the latest in a series of franchise agreements that have recently expanded Sbarro's presence across Europe, the Middle East, South America, Asia and the Pacific.

Los Angeles – A survey from online shopping site PriceGrabber indicates U.S. consumers are leaning toward practical Father’s Day gifts this year. Almost four-in-10 (38%) consumers plan to purchase practical Father’s Day presents this year, such as tools, auto accessories or appliances.

Nearly one-fifth of respondents (18%) are planning to shop for a tech-type gift such as a computer, tablet or smartphone. Forty-five percent of men plan to buy a practical gift, compared to 33% of women.

Bentonville, Ark. – Wal-Mart has launched an initiative to hire any honorably discharged US military veteran within the first 12 months after they have been on active duty. Through a program dubbed Veterans Welcome Home Commitment, Wal-Mart anticipates hiring more than 100,000 veterans by 2018.

FAIRFIELD, CALIF. — Jelly Belly Candy Company plans to implement front-of-package nutrition labeling on its most popular packaged products. The company will begin to roll out labeled packages on shelves this fall. 

The new front label will highlight information such as calories and fat content. By providing the information up front, Jelly Belly joins the National Confectioners Association and other manufacturers in support of adopting a method that helps consumers easily access information necessary to make decisions about their diets.

Anaheim, Calif. – Pacific Sunwear of California Inc. is opening a new pop-up store in the SoHo neighborhood of New York this summer. The two-floor, 10,000-sq.-ft. shop, located at 583 Broadway, opens today and runs through Labor Day weekend.