Marketing Tactics

New York -- Elixir Juice Bar has leased two more stores in Manhattan, according to Winick Realty Group, which represented the brand in both of its recent New York leases.

Elixir will occupy 70 Greenwich Avenue, located between Seventh Avenue South and Sixth Avenue in the heart of the West Village. Elixir has also leased a location in the Upper East Side. The 500-sq.-ft. store is located at 1371 Third Avenue, between 78th and 79th Streets.

ATLANTA — The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.

San Francisco -- Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks on Saturday, June 1.
 
The store will be anchored around a PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and see it come to life on a television screen overhead.

PETALUMA, Calif. — Sport Chalet, a full-service specialty sporting goods retailer, will join MarketLive, a provider of e-commerce technology for high-growth merchants, to present a joint case study at the Internet Retailer Conference & Exhibition.

The case study will highlight how Sport Chalet has achieved strong online sales growth by leveraging MarketLive's content management features to create a unique and compelling brand experience for its customers.

Atlanta -- The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.

Fayetteville, N.C., is the next stop for Walmart’s Saluting Heroes Together campaign, which together with Operation Homefront, aims to honor the men and women who have served or are currently serving in the military, as well as their families. 

Whiting, Ind. -- Survey results released Thursday by CouponCabin.com found that more than one-in-10 Americans say their shopping habits have put them in debt, with 20% saying the most amount of shopping debt they've been in exceeds $5,000.

The survey, conducted by Harris Interactive, also revealed that 41% of U.S. adults have created shopping debt of more than $1,000. Eleven percent consider themselves to be shopaholics.

MYRTLE BEACH, S.C. — Golfsmith International is teeing up for the opening of its first Xtreme golf store in Myrtle Beach, S.C. The 35,000-sq.-ft. space has been designed to encourage customers to try out products in an interactive hi-tech environment before they buy.