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Marketing Tactics

  • RetailMeNot upgrades coupon app for Android

    AUSTIN, Texas — RetailMeNot.com, a U.S.-based digital coupon website, has upgraded its free Android coupons app to include location-based offers for thousands of retail locations at hundreds of general shopping malls nationwide.

  • Gatsby propels better-than-expected Q1 for Tiffany

    NEW YORK — Tiffany & Co.’s 175th anniversary and its Great Gatsby movie tie-in collection drove the jeweler’s better-than-expected financial results for the first quarter ended April 30, which included Valentine’s Day. 

    The jeweler had worldwide net sales of $895 million, an increase of 9% from $819,170 for the same period last year. On a constant exchange rate basis that excludes the effect of translating foreign currency denominated sales into U.S. dollars, worldwide net sales increased 13% and comparable store sales rose 8%.

  • Digital Clues Demystify the Conundrum of Catalogs

    By Dan McKone, [email protected]

    More than 12.5 billion catalogs are mailed out to U.S. homes each year. But has their effectiveness waned as more customers head online? Are catalogs reliable money-makers or have they just become an inefficient necessity eating away at your bottom line? The answer probably lies somewhere in the middle.

  • Penney’s ‘Hitler’ tea kettle billboard causes social media uproar

    New York -- J.C. Penney on Tuesday turned to social media to deny that a tea kettle being advertised on a billboard on the 405 Interstate near Culver City, Calif., is intended to represent Adolf Hitler.

  • ‘External pressures’ lead to Q1 net loss for A&F

    NEW ALBANY, Ohio — Abercrombie & Fitch shrunk its net loss during the first quarter of 2013 but still reported thin financial results. Net loss for the quarter was $7.2 million, compared to $21.3 million during the first quarter of 2012. The results missed analysts’ estimates.

    Net sales dropped 9% from $921.2 million to $838.8 million. Same-store sales plummeted 17%. Direct-to-consumer sales fell 6%. U.S. same-store sales fell 14%; international comparable sales were down 16%.

  • Destination XL disappoints during Q1

    Canton, Mass. -- Destination XL reported disappointing financial results for the first quarter. The company’s net income fell 56% from $2.3 million in first quarter 2012 to $1 million, while same store sales grew 0.8%. Total sales also declined 2%, from $95.5 million to $93.6 million. Destination XL cited a colder-than-normal spring and a 60% drop in catalog sales as a contributor to declining quarterly performance.

  • New domain names: great new opportunities, virulent new risks

    As of this writing, the first of hundreds of new gTLDs — the suffixes to the right of the dot in domain names — have begun to be approved for release on the Internet. In an international move that hasn’t been widely publicized in the U.S., ICANN has been sifting through some 2,000 applications for new domain name suffixes, alternatives to the dozen or so we’ve all become familiar with, such as .com, .net and .gov.

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