Skip to main content

Marketing Tactics

  • Competitive cooking event drives Sam’s Club traffic

    Sam’s Club home office last week hosted 50 competitive barbecue teams who traveled to Northwest Arkansas for the final round of competition in the inaugural Sam’s Club National BBQ Tour. The event kicked off back in April when teams battled for a spot in the championship, which was sanctioned by the Kansas City Barbeque Society.

    The winner of the event, TippyCanoe BBQ Crew of St. Ansgar, Iowa, received a cash prize of $35,000, while a total of $400,000 in prize money was awarded to teams throughout the course of the tour.

  • Lee Scott talks beer and has Las Vegas buzzing

    Former Walmart president and CEO Lee Scott was a keynote speaker earlier this week at the National Beer Wholesalers Association’s 74th annual convention and trade show at Ceasar’s Palace in Las Vegas.

    Promotional materials billed his appearance as an exciting opportunity to hear about the leadership, innovation and business strategies that led Walmart to be such a successful retailer and noted that Scott would also participate in a candid question and answer forum where distributors would have the opportunity to ask some tough questions.

  • And in other Walmart parking lot news

    Walmart’s deeper affiliation with NASCAR continued this week as the good old boys headed to Alabama’s Talladega super speedway for the Good Sam Club 500 where race fans were provided the opportunity to participate in Race Time at Walmart activities.

  • Barnes & Noble expands BN.com Marketplace

    New York City -- Barnes & Noble said Thursday it has expanded its BN.com Marketplace, adding over one million new products to the catalog.

    The retailer also announced online third-party partnerships with Wayfair.com, Right Start, UnbeatableSale.com, School Specialty, Abe’s of Maine, Delivery Agent and more.

    BN.com Marketplace has introduced five new categories including Home and Gift, Consumer Electronics, Arts and Crafts, Toys and Games and Baby.

  • Macy's names next designer for capsule collection series

    NEW YORK — Macy's has announced Doo-Ri Chung as the next acclaimed fashion designer to take part in the designer capsule collection series for the retailer's contemporary fashion 'Impulse' department.

  • More consumers to use mobile devices to comparison shop this holiday season

    WASHINGTON — It looks like this year's holiday shoppers have a renewed focus on value and will comparison shop by utilizing smartphones, tablets and mobile applications to make purchasing decisions, according to the latest National Retail Federation Survey.

  • Sears plays up online toy shopping with new website

    HOFFMAN ESTATES, Ill. — Sears announced that it has expanded its online toy shop to provide parents with a trusted and fun resource for toy advice. 

  • CVS/pharmacy to host Halloween customer appreciation event in stores

    WOONSOCKET, R.I. — CVS/pharmacy is holding on Oct. 23 its first annual "2011 Halloween Party and Customer Event" at all 7,200 locations nationwide.

    Children who slip on a Halloween costume and purchase any item at any CVS/pharmacy location on Oct. 23 during regular store hours will receive one free Halloween gift pack per child, as well as an in-store costume photo shoot, which includes a free 5x7 print, during select times throughout the day.

    The Halloween gift pack, available for free with any purchase while supplies last, includes:

  • BJ's announces charitable donations

    WESTBOROUGH, Mass. — BJ's Charitable Foundation announced that it has donated $389,200 to 55 nonprofit organizations in the 15 states where BJ's Wholesale Clubs are located. The donated funds will be dispersed to organizations that focus in four areas: hunger prevention, self-sufficiency, health care and education, the company reported.

  • Toys"R"Us gives back with Shaq

    WAYNE, N.J. — Toys“R”Us announced that it has once again teamed up with four-time NBA Champion, actor, philanthropist and entrepreneur Shaquille O’Neal to launch its eighth annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation.

X
This ad will auto-close in 10 seconds