Marketing Tactics

LAS VEGAS — Mattel Brands and Fisher-Price is looking to remain a key player in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth. 

The Mattel Brands consumer products group has identified global business category leaders and a global creative team to further support growth, ensure product quality and create a meaningful differentiation for partners and consumers.

PHILADELPHIA — Customers and employees of extreme value retailer Five Below have raised nearly $345,000 for Alex’s Lemonade Stand Foundation, a national nonprofit organization dedicated to finding a cure for cancer for all children. 

Dallas -- Alliance Data Systems Corp. said it has signed a long-term renewal and expansion agreement to continue providing private label credit card services for Orchard Brands, a multichannel retailer of apparel and home products including the Blair, Haband, Old Pueblo Traders and Bedford Fair banners.

ABC Fine Wine & Spirits is showing off a new, modern store concept in Ocala, Fla. The contemporary design reflects the retailer’s evolution from the corner liquor store and bar to a 150-plus-store purveyor of fine wine and spirits. It’s also more in sync with the brand’s shifting customer base, which has grown more upscale and increased from 30% to 55% female.

NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.

A new report from Acosta Sales & Marketing quantifies the extent to which technology usage among shoppers is growing and traditional vehicles are losing their impact to influence retail trips and spending behavior.

WESTBOROUGH, Mass. — BJ's Membership Club is celebrating its 200th store opening with its latest location at 5200 Red Tip Road in Fayetteville, N.C. The club will feature a fresh bakery, BJ's Cafe, deli, optical services, rotisserie chicken, tire center, gas station and Verizon Wireless Kiosk. 

Westborough, Mass. -- BJ's Membership Club said it has opened its 200th club, located in Fayetteville, N.C.

Grand opening celebrations will take place on June 22 and 23.