Marketing Tactics

You’ve seen her in television commercials, that blonde-haired wacky lady dressed in red whose passion for shopping at Target knows no bounds. Advertising Age’s Natalie Zmuda interviewed the “Christmas Champ” recently to get her thoughts on off-season preparation and Black Friday strategy. Read the article here. 

Gritty and dry are not words normally associated with a delicious chocolate chip cookie, but that is how Consumer Reports described most of the cookies tested in its December issue, including Target’s Market Pantry and Archer Farm’s brands.

Chicago -- Up to 60% more shoppers will enter stores on Dec. 26 than on the same day last year, according to ShopperTrak, the world's largest provider of retail and mall foot traffic counting services. The reason for the increase is due to the calendar: Shoppers will come out in full force on the day after Christmas because it falls on a Monday for the first time in six years. That day will rank third in foot traffic for the holiday shopping season, surpassed only by Black Friday, the day after Thanksgiving, and Super Saturday, the Saturday one week before Christmas.

San Francisco -- Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

Walmart has the most number of fans topping the list at over 10 million fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.

Jones Lang LaSalle, Atlanta, has launched its annual “Spread the Cheer” holiday campaign -- featuring digital media innovations -- across its portfolio of managed shopping centers.

To engage shoppers and drive sales and traffic during the most important retail season of the year, the firm will share insider intelligence on the best products and offers at its shopping centers through e-blasts, social media and text messages while also engaging them with events, giveaways and random acts of kindness across its 98 million-sq.-ft. nationwide retail portfolio.

Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging news in an industry that faces an uncertain holiday buying season.

Dallas -- GTM Development, a limited partnership created by The MGHerring Group and Cencor Realty Services, said it has completed the acquisition of Golden Triangle Mall in Denton, Texas.

MGHerring will be responsible for the redevelopment of the 765,000-sq.-ft. Golden Triangle Mall, which will begin in early 2012 with a grand reopening slated for next fall.

Cencor manages the mall while MGHerring and The Weitzman Group, Cencor’s brokerage affiliate, jointly lease the property.

By Donna L. Wilson and Kirk D. Jensen

Illustrating the adage that no good deed goes unpunished, retailers offering financially-strapped or credit-challenged consumers the option of layaway are facing criticism and threats of litigation and regulatory scrutiny. 

Let’s not get ahead of ourselves here. That seems to be the message implied in Walmart’s guidance for fourth-quarter same-store sales in a range of flat to up 2%. The company’s comps expectations follow a third-quarter increase of 1.3% that ended a two-year string of negative results, but appear rather muted against the backdrop of talk about the company’s gathering momentum, the effectiveness of strategies and solid positioning for the holidays.

PHOENIX — Even in a tough economy, consumers are reluctant to cut back spending on their pets, as was made clear by PetSmart's whopping 32% growth in earnings and strong sales performance during the third quarter.

The retailer reported reported earnings of 50 cents per share, up 32% compared with 38 cents per share in the third quarter of 2010. Net income totaled $56 million in the third quarter of 2011, compared with $46 million in the third quarter of 2010.